As a mobile phone addiction patient, the first thing I wake up every day is to pick up my phone. My daily life is inseparable from mobile phone and various convenient apps. So, let’s follow up my mobile day and see if there is anything interesting.
My Daily Routine
Morning
Cleaning the room, feed my cat, open Apple Music to listen to music and Podcast as background music.
After cleaning, I will make a cup of coffee, check emails with Spark, open LinkedIn, WeChat and Facebook to browse information, and reply to emails and messages that I haven’t reply.
Before lunch, I will use facetime video call with my family, and then start to prepare lunch.
Afternoon
In the afternoon I will use Microsoft Teams for class, but usually I choose to use my MacBook, because there is a larger screen that can open more pages at the same time, making class more convenient.
After class, I will use Starbucks or UberEATS to order a cup of Frappuccino or bubble tea to pick up and go out to get some fresh air.
In my free time, I will go through Instagram to see what my friends are doing recently, and post photos or video on it.
Evening
In the evening, I will finish my homework first, maybe read a book or turn on the Kindle after dinner, and then open YouTube or Netflix to watch some of my favorite videos and dramas to kill time.
Before going to bed, I usually like to check DealMoon to see if there is any fancy product and good discount. After that, I will open TikTok to watch short videos of food, travel, and pets casually to end a beautiful day.
5 Apps I Used Most and Micro-Moments
WeChat is the online chat app that I most used. Unlike North Americans who use WhatsApp, Snapchat, and Facebook messenger at the same time, Chinese people only use WeChat on their daily life, so the app I use the longest every day must be WeChat.
My WeChat micro-moment
- I want to communicate…with my families and friends
- I want to know…what recently happened with my friends
- Microsoft Teams
I use Microsoft teams almost every school day to have classes, it becomes the most-used online meeting app on my phone.
My Microsoft teams micro-moment
- I want to talk…to my professors and classmates
- I want to have…a meeting with my team members
Instagram is my favorite social media app and I use it super frequently. It is a wonderful app that I can share my daily life with my friends.
My Instagram micro-moment
- I want to know…what’s celebrities’ lifestyle
- I want to buy…something fashionable
- I want to share…my photos with friends
- TikTok
TikTok is my most-used short video app, normally I use it to kill time.
My TikTok micro-moment
- I want to watch…funny animal videos
- I want to know…what’s the most fashionable memes
- Netflix
Its my most used video app to watch shows and dramas, it really helps me to relax after one day’s study.
My Netflix micro-moment
- I want to watch…newest dramas and movies
- I want to be…relaxed and happy
Mobile friction
Out of these 5 apps, I feel like Netflix is where I experience the most mobile friction. The competition between different video apps is very fierce, causing the copyrights of TV series and movies to be scattered on each app. Sometimes I open Netflix and want to search for a drama, but the copyright of this drama does not belong to Netflix, so I can’t search it and have no idea where to find it, that’s really a pain point for me. I must use Google to search which video app can watch the show, that makes me feel very inconvenient.
Marketer’s perspective
The conclusion drawn from my user behavior is that I spend a lot of time on mobile apps every day. It can be said that without a mobile phone, I will become at a loss as to what to do. This may affect the communication between me and my family and friends in real life.
But from the perspective of marketers, people relied on mobile apps, and apps become indispensable in people’s lives, which proves the success of mobile apps. Users are willing to invest a lot of time on mobile apps, which gives marketers more marketing possibilities.
For example, when customers use social media apps, they are very easily affected by subtle influences and make consumption. Therefore, on Tik Tok and Instagram, more and more product recommendations and advertisements give users great psychological hints and attract them to consume. Users not only use them as social and video apps, but also move their functions closer to shopping apps, that’s the reason why Instagram and Tik Tok attract users to spend more time on them and create more profit.
Improving customer journey can make advertising and recommendations more personalized and segmented on this basis, which not only can satisfy customers more micro-moments, but also allow users to get more suitable product recommendations and increase the probability of their purchase.