I am excited to be an employee of Bay Street Staffing, Canada’s leading boutique recruitment agency.
Canada is now the world’s third-leading destination of international students, with a staggering 642,000 foreign students. According to statista, 116,935 international students at year’s end in Canada came from China in 2020. This number was a significant drop due to COVID-19. As the pandemic is going to end this year, we can expect more Chinese students landing Canada in the following years. On graduation, they possess a potent set of attributes for any employer: a coveted diploma, language skills, and the kind of ambition that brought them to Canada in the first place. Many of them intend to stay in Canada and build a career.
The biggest challenge for these Chinese students is how to get a job after graduation, many Chinese students find it is hard to find a job by themselves due to a lack of working experience and language barrier. Our company plans to extend our business to help Chinese students studying in Canada find their first job.
Helping Chinese students find a job abroad is not a new marketplace. There are hundreds of Chinese study abroad agencies in Canada, their business includes helping students to find a job locally. However, as a local company in Canada, our company has better resources. We have reliable relationships with large companies, we can introduce our customers to the hiring managers directly, which makes our company more competitive in this market.
The main issue of our company in this business is brand awareness. Chinese agencies know how to marketing to Chinese students, they know which social media platform has the most Chinese users, and they know what marketing content that Chinese students want to read. To increase our company’s brand awareness in Chinese students market, our company needs a marketer who really knows about the Chinese market, and makes Chinese students get to know our company’s business.